social media

Creating Social Media Content That Stands Out

Feb. 24, 2014

Social Media MegaphoneWithin the last ten years, social media has exploded in popularity among individuals and companies alike. However, many companies have merely jumped on the bandwagon without knowing the benefits of social media and, more importantly, how to create successful posts that your followers want to read. So, if you struggle to create content that stands out among a sea of statuses, check out these tips.

  1. Positive Messages  For the most part, stick to posting only positive messages. People encounter negative messages throughout the day and typically wish to avoid them when scrolling through their news feeds. Make sure they enjoy reading posts from your company. Providing positive messages will attract followers and help them view your business in a positive light.
  2. Respond.  Responding to followers is one of the most important aspects of social media. According to silentlysocial.com, 95% of all Facebook posts are not answered. Remember, public relations is all about two-way communication, and social media has made this even easier. But unless companies listen and respond to their clients, social media has little purpose. Responding to clients makes them feel heard and understood. Let them know that you care about their business.
  3. Give a Taste.  A unique strategy is to offer something in your post but not give all the details. Instead, provide a link that leads to the details. This evokes curiosity in your followers and makes them want to click.
  4. Post Pictures.  Posting pictures periodically adds visual interest to your page. It adds a bit of color to your post and attracts more readers.
  5. Let Your Clients Contribute.  Engage with your clients by asking questions and allowing them to respond. Again, it’s all about two-way communication. If you blog, consider asking clients to audition to be a guest blogger. Make them feel wanted.

Try these tips to create social media content that stands out, and check out the infographic below for more helpful information.

Perfect Posts

Branding 101

Feb. 17, 2014

When first establishing your company’s online brand, it’s hard to know where to begin and can sometimes be a bit overwhelming. First, let’s begin with a basic understanding of exactly what branding is. I define branding as the process taken to establish a company’s personality among the public. For instance, let’s try a little word association with some popular brands. When you hear “Volvo,” you think “safe.” When you hear “Coca-Cola,” you think “classic.” When you hear “Apple,” you think “innovative.” The reason we associate these words with these specific brands is because they strategically positioned themselves in this way in the minds of the public. Use these guidelines below to help you establish your brand and communicate it through social media.

  1. Word Association   A good place to start is to choose a word with which you want the public to associate your company. Then, as you use social media, make sure that this idea is consistently communicated.
  2. Brand Promise   Make sure your brand promise is clear to your customers. What good or service do you provide? Why is your company better than others in your market?
  3. Brand Personality   If your brand were a person, how would it act? This step is crucial in today’s world because of two-way communication. When people communicate with your company through social media, they don’t want to feel as if they’re talking to a machine. They want to know that there’s a real-life person behind the Facebook profile. Whether you’re a professional, no-nonsense company or a more laid-back, casual company, establish a personality and stick to it. Check out 7 Tips to Find Your Brand Personality. Although this article is geared toward financial institutions, it has some great information.

After using these steps to establish your brand, translate that to all of your social media outlets in order to remain consistent. Consumers should be able to identify your brand’s personality through each post, tweet, and share.

Deirdre Breakenridge, one of my mentors in the PR world, offers some helpful branding advice on her blog. Check out this link. Stay tuned for my next blog post where I’ll go over some different techniques to create social media content that stands out.